external business environment

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    Coco Cola – Marketing Strategy and Market Plan

    Description Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which willhelp the...
  2. K

    Study Paper on Organisational Performance in the Food and Beverage Industry in Nigeria

    Description The modern business manager operates in a more dynamic environment. The change in the environment has been rapid and unpredictable. Economic variables have been complex both in form and impact on the practice of business in Nigeria. British Journal of Arts and Social Sciences ISSN...
    • Kirtisoni
    • Thread
    • economic environment external business environment food and beverage industry organisational performance political environment
    • Replies: 0
    • Forum: Cases in International Business
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