extending

The top 5 risks associated with extending your brand 1. Too many brand extensions can dilute your brand overall. By oversaturating the market, customers can become confused about which product to pick within your brand and will look to another brand with fewer, simpler choices. 2. Brand...

A brand is a name, symbol, or design that identifies and differentiates a product—or set of products—from others. To retain competitive advantage, you must proactively manage your brand; once it is established and successful, it can be profitable to extend a brand in a new direction. Brands can...