Description
In most developed countries, about 80% of the workforce is employed in the service sector. Service sector industries include education, retailing, tourism and hospitality, medical and hospital services, as well as communications and construction services.
Competitive marketing...
Description
Media, which was once seen as social institutions, came under criticism with the emergence of private media. It was argued that private media was more about profit than social purposes. But with the emergence of social media (like blogs, Facebook, twitter etc.) the important of media...
An Exploratory Study of Sales Promotion Activities in Toilet Soap Category: An Insight into Consumer and Retailer Perceptions
Project Made By IIM-A Students