event segmentation

  1. J

    Visitor composition and event related spending

    Description The purpose of this paper is to examine the spending patterns of non-local participants and spectators at a medium-sized international sport event, to segment their spending patterns and consider implications for the quality of each segment’s event experience International Journal...
    • jasminepvk
    • Thread
    • economic impact economic sectors event segmentation festivals hospitality leisure activities sporting events visitor spending
    • Replies: 0
    • Forum: Applied Economics
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