ethics of representation

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    Discussion Paper on Ethics of Representation for International Marketing

    Description This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual...
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    • case study discussion paper ethics of representation international marketing marketing management white paper
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    • Forum: Cases in Marketing
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    Study on Ethics of Representation for International Marketing

    Description This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual...
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