esrb

Spreading the Word - ESRB In Fall 1999, the ESRB launched an annual national campaign to promote awareness and use of its rating system during the holiday season. The campaign, which urges parents to “check the rating,” included a public service announcement featuring professional golfer...

What Consumers Think About the ESRB The system receives positive reviews from those who count most: parents. According to a 1999 study by Peter D. Hart Research Associates, 80% of Americans who were explained how the ESRB system works said it would be “helpful” or “very helpful.” In a...

The Entertainment Software Rating Board (ESRB) The Entertainment Software Rating Board (ESRB) is an independent, voluntary ratings system for computer and video games established by the Interactive Digital Software Association in September 1994. Since its formation, the ESRB has rated more...