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    WHY AMUL ENTERED THE PIZZA MARKET?

    WHY AMUL ENTERED THE PIZZA MARKET? An unlikely entrant has stirred the pizza market in India. Indian company Amul, well known for its milk products, has introduced a pizza for 20 rupees (41 US cents), or one-third that charged by competitors. Amul is one of the largest food cooperatives in the...
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    Marketing guru Godin: We've entered a post-consumer age

    Marketing guru Godin: We've entered a post-consumer age ... by AdAge in its ranking of the "World's Top 150 Blogs." He holds an MBA from Stanford and was called "The Ultimate Entrepreneur for the Information Age" by BusinessWeek ... More...
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