enfield

ROYAL Enfield A unit of Eicher Ltd has unveiled an upgraded version of its best-selling Bullet Electra. The Bullet Electra, launched in August 2001, accounts for more than 50 per cent of Royal Enfield's motorcycle sales. The new Electra would be priced marginally higher than the earlier...

Heavyweight mobike maker Royal Enfield on Friday launched a 500 cc variant of its popular cruiser bike Machismo priced at Rs 1.05 lakh (on road in Chennai). The company would manufacture 500 units of the new Machismo annually and is targeting premium segment customers. "The new motorcycle...