A number of models have been developed to depict the stages a consumer may pass through in moving from a state of not being aware of a company,product,or brands to actual purchase behavior.
AIDA model
The AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a...
aida model
effective communication
elmolewis
hierarchy
hierarchy models
linear hierarchy
models
response
response hierarchy models
response models
stages of hierarchy
traditional
traditional models
