electrolux

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    Marketing Strategy of Electrolux Group

    The Electrolux Group (OMX: ELUX B, NASDAQ: ELUXY) is a Swedish[2] appliance maker.[3][4] As of 2010 the 2nd largest home appliance manufacturer in the world,[5] its products sell under a variety of brand names, including its own, and are primarily white goods and vacuum cleaners.[6] The company...
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    • Forum: Marketing Management ( RM , IM )
  2. T

    Electrolux – the acquisition and integration of Zanussi

    Hi! friends!! I m presenting before you a case analysis/study on Electrolux Contents:- 1) Problems of Electrolux !! 2) Growth at Electrolux through acquisition 3) Points keep in mind before acquisition of a company 4) ABOUT ZANUSSI 5) ACQUISITION PROCESS 6) NEGOTIATIONS UNDERTAKEN 7)...
  3. T

    Electrolux – the acquisition and integration of Zanussi

    hi! friends Presenting before u a case analysis/study on Electrolux!! PPT entails with following:- 1) Problems identification 2) Growth at Electrolux through acquisition 3) Actions taken after acquiring a company 4) ABOUT ZANUSSI 5) ACQUISITION PROCESS 6) NEGOTIATIONS...
  4. vengabeats

    Electrolux

    From - http://ibef.org/artdisplay.aspx?cat_id=447&art_id=6809 It has two business areas, Consumer Durables and Professional Products, both of which include products for indoor and outdoor use. * Consumer Durables comprise mainly white goods, i.e. refrigerators, freezers, cookers, dryers...
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