echoupals

ITC eChoupal creatively leverages information technology (IT) to set up a meta-market in favor of India's small and poor farmers, who would otherwise continue to operate and transact in unevolved markets where the rent-seeking vested interests exploit their disadvantaged position. eChoupal also...

E-Choupals E-Choupals By Aditya Krishnan ITC's electronic choupal ITC initiated its e-choupal project to streamline its dealings with Indian farmers in 2000. This is a project on a massive scale that ultimately aims to cover every sixth Indian village. Each choupal covers around eight...

An E-Choupal is equipped with a computer & interenet connectivity. The steps involved in building an E-Choupal, its features and its revolutionary are covered in the project. . It also tells us how ITC started its e-choupal and everything about it. Project by: Aditya Krishnan