e-business strategies for competitive advantage

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    STRATEGIES FOR COMPETITIVE ADVANTAGE IN ELECTRONIC COMMERCE

    Description Despite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from building a customer base to increasing revenue growth...
    • AyeshaShaikh83
    • Thread
    • e-business strategies for competitive advantage impact of the internet on marketing mix and competitive forces introduction theoretical background
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    • Forum: Cases in Marketing
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