Dylex Limited was one of Canada's largest retailers, involved in the operation of specialty retail stores, such as women's wear, menswear, and family stores. It was formed in 1966 as a holding company for the purchase of Tip Top Tailors through a partnership between Jimmy Kay, a Toronto-based...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
dylex
internet marketing
key concept
limited
market dominance
market research
market segmentation
marketing
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotional content
sales promotion
strategy
united states
word of mouth
