DriveTime Automotive Group Inc., based in Phoenix, Arizona, is the largest used car seller and automobile finance company focusing on buyers with credit problems. The company has 83 dealers in 13 states, and more than 2000 employees. DriveTime has sold more than 300,000 cars and lent in excess...
automotive
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
drivetime
group
internet marketing
key concept
market dominance
market research
market segmentation
marketing
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotional content
sales promotion
strategy
united states
word of mouth
