dresdner

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    Marketing Strategy of Dresdner Kleinwort Wasserstein

    Dresdner Kleinwort was a British-based investment bank: it disappeared as a brand from the world of investment banking in September 2009, when its remaining businesses adopted the Commerzbank branding. Dresdner Kleinwort was established in July 1995 when Kleinwort Benson was acquired by Dresdner...
    • netrashetty
    • Thread
    • brand management company analysis customer satisfaction digital marketing direct marketing dresdner internet marketing key concept kleinwort market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states wasserstein word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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    Marketing Strategy of Dresdner Bank

    Dresdner Bank was established on 12 November 1872 through the conversion of financial institution Michael Kaskel. Dresdner Bank founding consortium consisted of Allgemeine Deutsche Creditanstalt, Leipzig, Berliner Handels-Gesellschaft, Berlin, Deutsche Vereinsbank, Frankfurt am Main, Deutsche...
    • netrashetty
    • Thread
    • bank brand management company analysis customer satisfaction digital marketing direct marketing dresdner internet marketing key concept market dominance market research market segmentation marketing marketing effectiveness marketing ethics marketing in europe marketing in us marketing management marketing mix promotional content sales promotion strategy united states word of mouth
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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