djarum

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    Marketing Strategy of Djarum PT

    Djarum is an Indonesian kretek (clove cigarette) manufacturer and currently the third largest after Gudang Garam and HM Sampoerna. It was founded in 1951 by Oei Wie Gwan. Statistics: Private Company Incorporated: 1951 Employees: 30,000 Sales: $4.3 billion (2002) NAIC: 312221 Cigarette...
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