Description
A typology of strategies related to the distribution channels used by Champagne makers is established. Champagne makers' operating profit depends on their distribution network, which affects selling prices. Based on a sample of 20 Champagne makers ("Maisons de Champagne"), economic...
champagne makers
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study material
typology of strategies
Description
The paper starts from the importance of merchandise distribution and distribution channels and mutual relationships of the participants in them. Development of distribution channels based on the concentration processes and integration of functions is emphasized.
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Professor...
C H A P T E R
• • • • 7
Distribution channels
and e-commerce
Peter O’Connor
Distribution channels and e-commerce
Introduction
Information technology can ful?ll various roles in tourism, acting as
‘a creator, protector, enhancer, focal point and/or destroyer of the
tourism experience’ (Stipanuk...
Description
Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries..
PROJECT...