direct marketing on nutellaria

By Caroline Szpira !"#$%#$& The situation The idea Five IMC steps Step 1 Step 2 Sweet Spot Step 4 - ROCI Step 5 '(% &*$+,$*"# Created in the 40’s by Pietro Ferrero, a pastry maker Become the French favorite’s brand* *Megabrand study 100 millions of jars sold per year in France French are the...