diffusion

Description The paper seeks to examine the development of the tourism industry in Cross River State and its implication on the culture of Efik people of Calabar, Nigeria International Journal of Culture, Tourism and Hospitality Research Tourism industry impact on Efik's culture, Nigeria A.M...

Description This study investigates how a tax agency would assess the liability of a taxpayer who has first adopted a new, controversial tax-saving scheme, which might be employed by other taxpayers. The tax agency’s post-audit assessment to the first taxpayer influences whether and how the...

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Adoption Decision ProcessHow an individual consumer acts . . Life-Style Characteristics of Innovators and Non innovators Characteristics of New Product Success Why Some New Products Fail and Others Succeed

Subject: Consumer behavior Topic: Diffusion of Innovation

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Executive Summary: Does trust confer competitive advantage in terms of time, money, and productivity? Previous research indicates that it does. This study shifts perspective slightly and asks whether trust can also act as a barrier to entry. In other words, are trusted suppliers protected from...