differentiate

Here is another classic forum question .... I recently went to an MBA fair in London and found that almost 60%-70% of people came with an IT background and asked how can they differentiate their application! Most came(as many good techies do) with strong GMAT scores or least of their worries...

ABOUT THE AUTHOR: JACK TROUT is the President of Trout & Partners, one of the most prestigious marketing firms in the US. Recognized as one of the influential gurus of marketing. Trout was the first to popularize the idea of "POSITIONING" products and ideas in the minds of the customers. His...