Diedrich Coffee is a coffee company based in Irvine, CA. Its first coffee house in Orange County, CA was opened in 1983. It owns the American mall-based stores for Gloria Jean's Coffees. In Oregon, it previously ran Coffee People until nearly every location was bought and closed or converted...
brand management
coffee
company analysis
customer satisfaction
diedrich
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotional content
sales promotion
strategy
united states
word of mouth
