destination management
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Island tourism destinations an editorial introduction to the special issue
Description This editorial aims to situate the papers chosen for this special issue within academic literature and identify their contributions to new knowledge International Journal of Culture, Tourism and Hospitality Research Island tourism: destinations: an editorial introduction to the...- jasminepvk
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- destination image destination management human resource management island tourism islands service interactions sustainable development tourism
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Tourism branding and nation building in China
Description The aim of this paper is to develop a conceptual framework for nation branding based on the concepts of co-branding and perceived fit, and to apply these concepts to discuss the type of nation brand that China may develop and how this brand relates to individual destinations through...- jasminepvk
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- brand identity brand management china destination management image
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- Forum: Others