destination branding

Description The purpose of this paper is to analyze the relationship between tourists’ user-generated content on the web and destination branding, as well as to discuss the online strategies used by destination management organizations International Journal of Culture, Tourism and Hospitality...

Description The purpose of this paper is to provide a detailed description of the various activities and processes undertaken by a particular national tourism organization (NTO) in carrying out its goal of developing a destination brand. International Journal of Culture, Tourism and Hospitality...

Description The purpose of the study is to examine young Australian tourists’ consumption values, perceived beneficial image and tourist’s destination choice intention towards Mauritius as a tourism destination International Journal of Culture, Tourism and Hospitality Research Examining a...

Description This introduction seeks to provide a broad review of scholarly developments in the nascent field of destination branding spanning almost 12 years in order to locate the relevance and import of the following nine papers compiled for this special issue on destination branding and...

Description The purpose of this paper is to extend the concept of green brands to destinations and to examine the application and limitations of green destination brands for nations adopting this positioning strategy. International Journal of Culture, Tourism and Hospitality Research...