depth

Ad men wonder why consumers behave the way they do, why they buy or refuse to buy. So advertisers turned to psychological consultants and tried to understand and explore the deep unconscious and subconscious factors that motivate people. Once the real motivation was diagnosed they would use...

Depth interviews are frequently used by marketing researchers when direct questioning is impractical, more costly, or less accurate. These techniques generally referred to as Qualitative research. Depth Interviews - (unstructured one-on-one interviews intended to discover deep seated...

Duran Ventures Increases Management Depth and Grants Options ... AGM. Mr. Goldman has a degree from McGill University in Metallurgical Engineering and an MBA from Concordia University. Mr. Goldman occupied several senior management positions at Noranda Inc. over ... More...