Cegedim is a French software company which specializes in CRM, health care and health insurance software. The company was established in 1969 by a group of pharmaceutical companies wishing to share research resources and expertise. In France, Cegedim is the market leader in CRM and strategic...
brand management
company analysis
customer satisfaction
dendrite
digital marketing
direct marketing
international
internet marketing
key concept
market dominance
market research
market segmentation
marketing
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotional content
sales promotion
strategy
united states
word of mouth
