Description
• Definition Of Advertising:
• The Five M’s Of Advertising:
• Setting The Advertising Objectives
• Message Generation
• Types Of Advertisements:
• Advertising Objectives
• The Job Of Advertising
• Evolution Of Advertising
• Need For Advertising Objectives
• Sales As An Advertising...
3 stages of buying
advertising agency
advertising objective
agency office
aida model
communication objectives
definitionofadvertising
designing the ad
evolution ofadvertising
hierarchy of effects model
innovative media
job ofadvertising
marketing strategy
media classes/vehicles
message generation
models of buying
need for advertising
outdoor and transit media
persuasion matrix
rural media
stages of buying
strengthening attitude advertising
the concept ofadvertising media
two distinct schools of thought
types of advertisements