decesion

DECESION MAKING PROCESS The decision-making process starts by awareness. This is whether you are aware about the product or not. Take the case of a shampoo. For instance there are hundreds of shampoos available in the Indian market but unless the consumer is aware about its performance, the...

Influence of family in decision-making Normally what one understands from family is husband, wife and their children living with them in western civilization. But in India the family is much more extended and includes all those persons who are related by blood, marriage or adoption and reside...

Consumer Buying Decision Family influences Family is an important influence on purchase decisions. Bonnet and Kassarjian say “Attitudes towards personal hygiene, preferences for food items etc. are acquired from parents.” Peer group influences Researchers say that peer groups are much...

Buying decision For some purchases, a consumer will spend very little time considering the purchase itself before making the decision to buy e.g. buying a roll of selotape. However, in other cases, consumers will ask the opinions of other people before making their purchase decision. Hence...