customer value model

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    Presentation on Concept of Customer Value

    Description A customer value model (CVM) is a data-driven representation of the worth, in monetary terms, of what a company is doing or could do for its customers. Customer value models are tools used primarily in B2B markets where the choice of a given product, service, or offering is based...
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    Project on Building Customer Value, Satisfaction and Loyalty (PPT)

    Description A customer value model (CVM) is a data-driven representation of the worth, in monetary terms, of what a company is doing or could do for its customers. ?CUSTOMER IS THE KING OF THE MARKET. ?CUSTOMER CENTRIC APPROACH ?CUSTOMER = “PROFIT CENTRE FOR THE BUSINESS” TOTAL CUSTOMER...
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