Description
A customer value model (CVM) is a data-driven representation of the worth, in monetary terms, of what a company is doing or could do for its customers. Customer value models are tools used primarily in B2B markets where the choice of a given product, service, or offering is based...
Description
A customer value model (CVM) is a data-driven representation of the worth, in monetary terms, of what a company is doing or could do for its customers.
?CUSTOMER
IS THE KING OF THE
MARKET.
?CUSTOMER
CENTRIC APPROACH
?CUSTOMER
= “PROFIT CENTRE FOR THE BUSINESS”
TOTAL CUSTOMER...