customer relationship marketing

Description A relationship between a company and a customer has previously been based on a productcentric view; however, today relationship between the two parties has taken a shift and customers are the main focus in maintaining relationships (Gaiardelli et al., 2007). Creating a good...

Description After-sales services have proven to be of importance, and a strategic after-sales framework is necessary. Three major activities that play a crucial role within the after-sales services in the manufacturing industry are field technical assistance, spare parts distribution and...

Description Customer Relationship Marketing (CRM) may not have to—yet. But they will. They will if they are to survive in this millennium, if they are to sustain profitable growth in the face of diminishing returns from the marketing waves that preceded CRM. Customer Relationship Marketing...

Description Indonesia have good market, we are the fifth in the world. Indonesia have had 5 provider which service internet connection (broadband acces internet), they are Telkom Speedy, Telkomsel Flash, Indosat, First Media (Fastnet) dan XL (Exelcomindo). PT. Rev. Integr. Bus. Econ. Res. Vol...

Description In Sri Lanka, Telecommunication sector is highly competitive and also contribution of telecommunication for Gross Domestic Product (GDP) is continuously increasing © 2012. Dr. T.Velnampy & S.Sivesan. This is a research/review paper, distributed under the terms of the Creative...