customer relationship management

Description Customer Relationship Management (CRM) focuses on how businesses are undergoing transformation from the traditional mass marketing product centric approach of the industrial age to a customer centric approach of the industrial age. The main objective is to enhance relationships with...

Description The ultimate purpose of CRM, like any organizational initiative, is to increase profit. In the case of CRM this is achieved mainly by providing a better service to your customers than your competitors. CRM not only improves the service to customers though; a good CRM capability will...

Description As travelers are becoming more price sensitive, less brand loyal and more sophisticated, Customer Relationship Management (CRM) becomes a strategic necessity for attracting and increasing guests’ patronage. Although CRM in hospitality has overstated the importance ofICT, it is now...

Description As consumers today spend a lot of time creating user generated content and posting it on the Internet, it behooves the business community, and hotels specifically, to take note and keep track of what is being done in order for them to market themselves correctly. The Implications of...

Description The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful...

Description The study was conducted at the Golden Tulip hotel, Accra. The objectives of the study were to determine if (CRM) has an impact on customer loyalty, to determine if the practice of effective CRM in organisations leads to a long or short term financial impact, to find out the extent or...

Description It’s a fact that a successful company not only put customers first, but put customers at the center of the organization because the changes in customer behavior determines unpredictable profitability and may be the cause for inefficient marketing planning. 3261 IMPROVING...

Description Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company?s interactions with customers, clients and sales prospects. REGIONAL COLLEGE OF MANAGEMENT(A), BHUBANESWAR Customer Relationship Management Study...

Description As businesses takethe first tentative steps forward after the recent global economic pressures, it is time for marketing, sales and service executives to confront the undeniable market forces exposed by the downturn. Consumers are fundamentally changed, the world is increasingly...

Description Customer relationship management systems track and measure marketing campaigns over multiple networks. These systems can track customer analysis by customer clicks and sales. Places where CRM is used include call centers, social media, direct mail, data storage files, banks, and...

Description Before we begin to examine conceptual foundations of C.R.M. It will be useful to define what CRM is. A narrow perspective of customer relationship management is database marketing emphasizing the promotional aspects of marketing linked to database efforts. Customer Relationship...

Description The biggest management challenge in the new millennium of liberalization and globalization for a business is to serve and maintain good relationship with the king – the customer. In the past producers took their customers for granted, because at that time the customers were not...

Description Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. PROJECT ON CUSTOMER RELATIONSHIP...

Description Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support Journal of Strategic Marketing...

Description Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. A Project Report On “Studying of...

Description Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. A PROJECT REPORT ON VIPUL...

Description CRMs can be used to create, assign and manage requests made by customers, such as call center software which help direct customers to agents Customer Relationship Management What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually...

Description Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Building Customer Satisfaction...

Description Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. PROJECT REPORT On “EFFECTIVENESS...

Description Mobile computing is human–computer interaction by which a computer is expected to be transported during normal usage. Mobile computing involves mobile communication, mobile hardware, and mobile software. JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL JÖNKÖPING UNIVERSITY Mo b ile C u sto...