Description
BRAND ANALYSIS OF BASKIN AND ROBBINS
A Brand Analysis
Submitted for Academic Project on Brand Management September 2009 Authors:
Karthik Prasad V (25027) Padmanabha Ganapathi S (25036) Palaniappan K (25037) Sivakumar P S (25051) Surenderan E (25056) Ramkumar K (25095)
BHARATHIDASAN...
Description
KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe ®, ExtraCrispy
TM
, and Colonel’s Crispy Strips® chicken with home style sides andfive new freshly made sandwiches. Every day, nearly eight...
advertising research
choice modelling
customeranalysis
importance of research
market importance
market information
market research
market segmentation
market trend
marketing mix
marketing model
marketing research
mix modelling
product research
project research
research and development
research in company
research in india
research marketing
research process
research report
risk analysis
situational analysis
behaviour
behaviour analysis
behavioural variables
buying behaviour
consumer
consumer behaviour
consumer behaviour notes
consumer buying
consumer retention
customeranalysiscustomer behaviour
decision making
decision process
individual consumers
making process
notes
psychology elements
reference groups
relationship marketing
social anthropology
social choice
social functions
sociology elements
welfare functions