criteria for customer segmentation criteria for customer segmentati

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    Customer Segmentation-The 1st Critical Task of Strategy Task of Strategy

    Description Dont commoditize your customer. You should not treat every customer equally.Customers are different in many ways:Needs Capabilities Business economics and strategies Willingness to engage in business with you Demographic characteristics: size, profitability, participation in various...
    • AyeshaShaikh83
    • Thread
    • criteria for customer segmentation criteria for customer segmentati reasons for customer segmentation the key mechanisms to serve the customer customer
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    • Forum: Marketing Management
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