Description
Reputation is a word much used today. Pick up a newspaper and turn to the business, sport or travel section and you will find the word reputation in relation to a person, organisation or place. Many use the word casually with little regard for its meaning especially in the context of...
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Since the 1950s various concepts about corporate-wide marketing have captured the imagination of scholars and practitioners (corporate identity, corporate branding, corporate image, corporate reputation, and corporate communications.).
COMMENTARY
Corporate marketing
Integrating...
Description
Many businesses have public relations departments dedicated to managing their reputation. In addition, many public relations firms describe their expertise in terms of reputation management. The public relations industry is growing due to the demand for companies to build corporate...
Corporate communications at google : Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[2] and generates profit primarily from...
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2K is a global developer, marketer, distributor and publisher of interactive entertainment software games.[1] 2K Games is a subsidiary of Take-Two Interactive, which also owns Rockstar Games notable for the Grand Theft Auto series. It was created on January 25, 2005 after Take-Two acquired...