Description
Established in 1994, Balaji Telefilms Limited
(Balaji) has today emerged as one of the leading
entertainment houses in India. Since the
commencement of our journey, our compelling
and cutting-edge content has been the result of
our differentiated thinking and implementation...
Description
This is not for purposes of self-aggrandisement but for purely practical reasons. In truth, the canon of work on the area is modest and we hope that our observations will engender interest in what (we believe) is likely to emerge as a progressively vital area of marketing...