Description
The global management consultancy agency, McKinsey & Company, Inc. (McKinsey) is a case in point of a company which has been successful in telling its commercial story. The company has based its commercial success on reputation and it furthermore, operates within a market that more...
Description
The evolution of communication disciplines and techniques that are used by organizations to promote, publicize or generally inform relevant individuals and groups within society about their affairs began at least 150 years ago.
CORPORATE
COMMUNICATION IN
CONTEMPORARY
ORGANIZATIONS
2...
Description
Corporate communication is the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company depends.
STRATEGY ISSUES IN CORPORATE COMMUNICATION. A COMPARATIVE...
Description
One definition of communication is “any act by which one person gives to or receives from another person information about that person's needs, desires, perceptions, knowledge, or affective states.
Mining, Minerals and Sustainable Development
September 2001
No. 32
Corporate...