Description
Recent surveys of supermarket customers have identified some twenty factors as having a bearing on the choiceof the supermarket(s) shopped. Nine of the factors to be enumerated and rated are considered major determinants in the selecting of a supermarket, eleven are viewed by...
Description
The main objective of any kind of research is to understand the reality behind a phenomenon. It involves a systematic investigation involved to add to the available information through scientific procedures.
Project Report on “Effect of Loyalty Programmes in Different Convenience...
Description
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior – behavior which is potentially beneficial to the firm. In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card...