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“UNISEX APPAREL BRANDS: ARE CONSUMERS’ GAME FOR IT?”
I. OVERVIEW OF BRANDED GARMENT MARKET IN INDIA According to a study conducted by consultancy firm KSA Technopak and trade journal Images, the Indian branded garment market, which is estimated at Rs 90 billion, will account for 30 per cent of Rs 300 billion ready-mades. Based on sales, the...- projects4mp
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- apparel brands consumers’ game it” unisex “unisex
- Replies: 4
- Forum: Marketing Research