Description
Research conducted through the use of various techniques and strategies, such as focus groups
APPENDIX I. CONSUMER RESEARCH REPORT
I-i
APPENDIX I. CONSUMER RESEARCH REPORT TABLE OF CONTENTS I.1 I.2 I.3 INTRODUCTION — PRESENTATION OF CONSUMER RESEARCH . . . . . . . . . . I-2...
Description
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy.
Case Study for Investigative Management and Consumer Research on the Internet
Abstract This paper introduces the notion of Investigative...