Description
Store layout is an important factor affecting consumer behaviour and a critical determinant towards the creation of store image. Well designed layouts are extremely important because they strongly influence in-store traffic patterns, shopping atmosphere, shopping behaviour, and...
Description
The area of Wine Marketing has not been recognised as a formal area within marketing or business. However, the number of practioners world - wide and now the number of academics working in this area has grown.
Consumer Purchasing Behaviour for Wine: What We Know and Where We are...
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