consumer purchase decision

Description Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. RESEARCH REPORTS ON BRANDING ON CONSUMER PURCHASE DECISION Brand recognition and other...

Description Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers"[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's...