consumer preferences

  1. P

    Consumer Preferences towards Soaps Market

    Description Soaps have been known for at least for 2,300 years. The Phoenicians prepared it from goats fellow & woods ashes in 600 B.C. & it has been used as an article of barter. Soap was also known in roman empire. Earlier soap was used as a medicine & its use as for washing & cleaning was not...
  2. B

    Marketing Analysis of Car Industry in India on the Basis of Consumer Preferences

    Description Marketing Analysis of Car Industry in India on the Basis of Consumer Preferences:- In microeconomics, the theory of consumer choice relates preferences (for the consumption of both goods and services) to consumption expenditures; ultimately, this relationship between preferences and...
  3. B

    Measuring Consumer Preferences for Sales Promotion Schemes through Conjoint Design in

    Projects Made by IIM-A students Includes: - literature Review Survey Conjoint Analysis......
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