consumer perspective

  1. A

    Marketing Project on consumer perspective: Blog

    Description A customer is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Blog Marketing A consumer perspective Bachelor thesis within...
  2. A

    Marketing Study on Blog Marketing: consumer perspective

    Description A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. MARKETING STUDY ON BLOG MARKETING: CONSUMER PERSPECTIVE Abstract The...
  3. B

    A Case Study of a Company Presence in Social Media from a Consumer Perspective

    Description Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the...
  4. B

    Case study of a Company Presence in Social Media from a Consumer Perspective

    Description A customer may or may not also be a consumer, but the two notions are distinct, even though the terms are commonly confused. A customer purchases goods; a consumer uses them. An ultimate customer may be a consumer as well, but just as equally may have purchased items for someone else...
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