consumer decision making

Description Problem recognition is that result when there is a difference between one's desired state and one's actual/current state i.e. when consumer recognizes a problem or a need e.g. Kathy may realize that her best suit doesn’t look contemporary any more or, Dan may recognize that his...

Description A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household. The concept of a consumer may vary significantly by context, although a common definition is an...