consumer choice

Description Product design has been recognized as an opportunity for differential advantage in the market place. The appearance of a product influences consumer product choice in several ways. To help product development managers in optimizing the appearance of products, we identified the...

Description The impact of the internet on our everyday lives has led to a breadth of opportunity and convenience for many people. Big business’ readiness to adopt this technology is to a certain extent admirable; it shows a willingness to embrace new and interesting ideas. KEEP ME POSTED Paper...

Description Preferences are the desires by each individual for the consumption of goods and services that translate into choices based on income or wealth for purchases of goods and services to be combined with the consumer's time to define consumption activities. ABSTRACT Title: CONSUMPTION...