conducting research

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    METHODS OF CONDUCTING PRODUCT RESEARCH

    There are three methods used for the conduct of product research as explained below: (1) Staggered Comparison Test: In the staggered comparison test, the respondent is first given one product and is asked to give his opinion about the same. Later on, he is asked to try a second product and...
    • sunandaC
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    • conducting conducting research methods methods of research product product research research
    • Replies: 2
    • Forum: Marketing Research
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