competitive pricing strategy

Description PROJECT ON DETTOL Presentation on Dettol By- Anita Sharma INTRODUCTION • Decision to launch, 1932, by the name of PCMX • Was launched in 1933 in US as Dettol, the germicide • Launched in India in 1936 • Turnover: 1991- 30 Cr, 2007- 400 Cr Vertical and Horizontal Extension...