competitive positioning

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    Procter & Gamble in Beauty and Personal Care - World

    Description Beauty and personal care global supremo • Procter & Gamble (P&G) is one of the largest consumer goods companies in the world and the number one global Beauty and Personal Care player. • The company has a diverse portfolio and its beauty and personal care activity is contained in the...
    • AyeshaShaikh83
    • Thread
    • brand strategy category and/or geographic opportunity competitive positioning market assessment operations strategic evaluation
    • Replies: 0
    • Forum: Cases in Marketing
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    L'OREAL COMPANY PROFILE - SWOT ANALYSIS

    Description L'Oreal is the second leading beauty and personal care manufacturer in the world, following Procter & Gamble at number one. Excluding shaving, L'Oreal’s market ranking rises to number one globally. The company has a comparatively narrow focus, exclusively in beauty and personal care...
    • AyeshaShaikh83
    • Thread
    • brand competitive positioning geographic and category market assessment opportunities recommendations strategic evaluation strategy operations
    • Replies: 0
    • Forum: Cases in Marketing
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