competitive markets

Description A business must set itself apart from its competition. To be successful it must identify and promote itself as the best provider of attributes that are important to target customers. doc_701255733.pdf

Description Building a brand driven culture is a lifelong commitment to a mindset and a way of life that takes time, planning and perseverance that produces intangible outputs which include greater customer satisfaction, reduced price sensitivity, fewer customer defections, a greater share of...