Cognitive Stage
The cognitive component deals with cognition, or knowledge; it is the power of knowing, perceiving or conceiving ideas about the product. It is dealing with the basic information that a consumer needs to know. A customer needs to be exposed to the product and understand its...
3 stages of communication
affective stage
behaviour stage
cognitive stage
communicationcommunicationeffecteffective communication
reinforcement advertising
stages
stages of communication
types of communication
Often when we think of advertising, we just think of great ads that make us laugh or engage us in some manner. We tend to judge ads by these simple criteria.
However, a far more powerful way to look at advertising is by understanding that advertising is a communication task, with specific...
business communicationcommunicationcommunicationeffectcommunication methods
communication objectives
effective communication
eminent personalities
fundamental elements
medium of communication
objectives