comcast and integrated pricing strategy

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    TEACHING INTEGRATED PRICING STRATEGY: COMCAST AS A CASE IN POINT

    Description Students in Principles of Marketing often have little appreciation for the importance of pricing strategies. Given the emphasis on promotion in the marketing mix, students at this level often view marketing as advertising or selling and consider pricing as an afterthought...
    • AyeshaShaikh83
    • Thread
    • comcast and integrated pricing strategy introduction penetration pricing strategy the comcast case
    • Replies: 0
    • Forum: Marketing Management
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